Paper substrates: choosing the right paper for labels, tags and packaging
A 29 page eBook on paper label stock: standard white, specialty and sustainable papers, how each pairs with print technology, three industries, the limits of paper and a selection checklist.

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Inside this guide
- Paper as a substrate family. Where paper wins and where it is vulnerable, what you are actually buying, and the three paper families.
- Standard white papers. Semi-gloss, high-gloss and matte litho, coated versus uncoated, and direct thermal paper.
- Specialty papers. Kraft, fluorescent, and wet-strength and estate papers built for the ice bucket.
- Sustainable paper. Recycled content, tree-free fibres and four things to verify before you commit.
- Matching paper to print technology. Thermal transfer and direct thermal, ribbons, inkjet and laser, and cost per readable life.
- Logistics and shipping. Five risks, five fixes, and a rule of thumb for choosing the print method.
- Retail and apparel. Paper for price tags, seals and stationery, and the retail pitfalls to watch for.
- Gourmet food and beverage. What the paper has to survive in the cooler and the ice bucket, and how to run the test yourself.
- When paper is not enough. Six triggers that point beyond paper, and a practical middle path.
- Paper substrate selection checklist. Seven questions in order, starting point recommendations, and the tests to run before you scale.
A few pages from the guide



Who it is for
Anyone who specifies or buys paper labels and tags, from packaging and brand teams to plant and warehouse managers. ProVision Labels can supply sample rolls to test on your own line.
Good to know
Figures are quoted as each source states them, and every label should be tested in its own conditions. A French edition is also available.
Put this to work in your warehouse
Tell us what your operation has to do, and we will tell you plainly whether we can help.