Your Products Deserve
Labels That Do More
Your product’s color palette does more than attract the eye;
it triggers emotion, builds trust, and even influences buying decisions.
Your Products Deserve
CW-C4000
Low to Mid-Volume Compact Printer
Ideal for tight spaces and tight turnarounds. This 4″ printer delivers sharp, full-color labels on demand; perfect for boutique products, craft goods, and short-run packaging.
CW-C6000
Mid to High-Volume Printer with Auto Cutter
Handle higher label with volumes with ease. This 4″ model includes an auto cutter for seamless, uninterrupted operation – ideal for growing operations with frequent label changes.
CW-C6500
Mid to High-Volume Printer with Auto Peeler
Built for efficiency. This 8″ wide printer includes an integrated peeler for ready-to-apply labels, ideal for manufacturing, warehousing, or fulfillment workflows.
CW-C8000
High-Volume Batch Printer
Engineered for industrial output. The CW-C800 handles, high-speed, large-volume label printing without sacrificing quality – perfect for enterprise level packaging needs.
Color Sells.
Use it Strategically.
Red: Stimulates urgency and appetite; frequently used in food, beverages, clearance promotions.
Purple: Evokes luxury, creativity, and quality; great for beauty, fashion or premium items.
Blue: Communicates reliability and calm. Perfect for healthcare, finance and tech products.
Green: represents freshness and sustainability. Ideal for organic products, health foods and eco-friendly brands.
Yellow: evokes luxury, creativity and quality; great for beauty, fashion or premium items.
Curious how color choices instantly influence
what customers feel and buy?
Our exclusive eBook, The Psychology of Color in Product Labels, breaks down how strategic color use can capture attention, build trust, and trigger purchase behavior. Backed by neuroscience and marketing insights, this guide is a must-have for brands looking to turn packaging into a powerful sales tool.
Beauty is in the label
Beauty is in the Label shows how color psychology turns packaging into emotion, action and connection. With Epson ColorWorks and Ahearn & Soper, discover how design meets precision to move people and products off the shelf.
See What
Happens When
Psychology
Meets Print.
Epson ColorWorks label printers do more than produce crisp, durable prints – they empower your brand to tap into the science of color and influence buyer behavior at first glance.
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