Red: Stimulates urgency and appetite; frequently used in food, beverages, clearance promotions.

Purple: Evokes luxury, creativity, and quality; great for beauty, fashion or premium items.

Blue: Communicates reliability and calm. Perfect for healthcare, finance and tech products.

Green: represents freshness and sustainability. Ideal for organic products, health foods and eco-friendly brands.

Yellow: evokes luxury, creativity and quality; great for beauty, fashion or premium items.