{"id":8244,"date":"2023-03-13T17:47:36","date_gmt":"2023-03-13T17:47:36","guid":{"rendered":"https:\/\/www.ahearn.com\/?p=8244"},"modified":"2023-04-18T23:01:48","modified_gmt":"2023-04-18T23:01:48","slug":"nearly-three-in-four-consumers-plan-to-keep-buying-private-label","status":"publish","type":"post","link":"https:\/\/www.ahearn.com\/fr\/nearly-three-in-four-consumers-plan-to-keep-buying-private-label\/","title":{"rendered":"Nearly Three in Four Consumers Plan to Keep Buying Private Label"},"content":{"rendered":"\n\t\t<div id=\"fws_69e4974069d01\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row standard_section \"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay\" ><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-t-w-inherits=\"default\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\r\n<div class=\"wpb_text_column wpb_content_element \" >\r\n\t<div class=\"wpb_wrapper\">\r\n\t\t<h3 class=\"wp-block-heading\">Dive Brief:<\/h3>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Nine out of 10 shoppers say they are bargain hunting when grocery shopping. A total of 41% are visiting multiple stores to find the best deals, and cheaper pricing is four times more likely to attract shoppers to a store than special offers and promotions.\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>As inflation and higher prices have impacted consumers, 73% of people have acquired a taste for private label brands and plan to keep buying them even as the economy improves, according to a study from Attest provided exclusively in an early look to Food Dive. Just 9% said they will not stick with private-label options.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Many retailers have stepped up the quality and selection of their private label offerings in recent years, hoping to boost the perception of store brands as a good value with higher quality.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:post-content --><br \/><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Dive Insight:<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph -->As consumers isolated in their homes during the early days of the pandemic, name-brand CPGs were clear winners on grocery store shelves. The strong well-known brands <a href=\"https:\/\/www.fooddive.com\/news\/food-covid-19-sales\/597425\/\">brought comfort to consumers<\/a> who were preparing for uncertain times, and Big Food made up for years of slow growth.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->But post-pandemic headaches \u2014 including supply chain issues, poor growing seasons and animal-based illnesses \u2014 resulting in higher prices have changed the game. As this Attest survey of 2,000 U.S. residents conducted in January shows, cost savings at the grocery store have become vitally important to consumers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->Attest\u2019s study shows a growing trend toward private label.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->In June, the Food Industry Association (FMI) released a report that said <a href=\"https:\/\/www.fooddive.com\/news\/forty-one-percent-of-shoppers-are-buying-more-private-brands-report-finds\/626101\/\">41% of shoppers bought more private label items<\/a> during last year\u2019s spring months than before the pandemic. Inflation for a variety of commodities \u2014 including rent, fuel and other consumer goods, in addition to food at home \u2014\u00a0has only gotten steeper in the last six months, so it makes sense that more consumers have looked to less expensive store brands.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->While higher prices from inflation likely led consumers to buy more private label items, a concentrated effort to improve their quality also could be a factor.\u00a0In 2021, a survey from FMIfound 91% of food retailers and manufacturers planned to <a href=\"https:\/\/www.grocerydive.com\/news\/how-private-label-can-keep-making-headway-for-grocers\/604785\/\">significantly or moderately ramp up their private label efforts<\/a> in the next two years. In addition,\u00a058% of companies said they were adding new offerings focused on innovation.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->For their part, private label manufacturers and retailers have worked together to improve the store brands available to consumers.<\/p>\n<p><!-- \/wp:paragraph --><br \/><!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=ErWNBMkxC4g\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} --><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/figure>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e497406a67f\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row standard_section \"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay\" ><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-t-w-inherits=\"default\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" title=\"Epson C6000 - More colorful than Black and White\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/54CNNlniv4M?feature=oembed&enablejsapi=1&origin=https:\/\/www.ahearn.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n\r\n<div class=\"wpb_text_column wpb_content_element \" >\r\n\t<div class=\"wpb_wrapper\">\r\n\t\t<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\u00a0<\/div>\n<\/figure>\n<p><!-- \/wp:embed --><\/p>\n<p><!-- wp:paragraph -->Private label used to be basic versions of national brand products, but retailers are now honing in on some of the <a href=\"https:\/\/www.grocerydive.com\/news\/4-ways-retailers-are-boosting-private-brands\/628701\/\">attributes more premium products use<\/a> to draw consumers. Non-GMO certifications, premium packaging and functional ingredients are helping to turn consumers\u2019 heads. Different levels of premiumization\u00a0\u2014 from basic store-branded products to more upscale ones \u2014 also offer private label consumers a choice.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->Big Food companies should take heed of these kinds of studies and work to make up lost ground. Supply chain difficulties and inflation led to price hikes from just about every major food company during 2022, but consumers may be quickly reaching their limits of how much more they are willing to pay for name-brand items. In their most recent earnings reports, Unilever and Nestl\u00e9 noticed that <a href=\"https:\/\/www.fooddive.com\/news\/nestle-sells-fewer-products-after-raising-prices\/643032\/\">higher prices on the shelves led to fewer sales<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->Some other big food companies,\u00a0including PepsiCo\u00a0and Kraft Heinz, have decided to stop raising prices\u00a0to spur demand. But if consumers like the quality, variety and premium touches of today\u2019s private label products, it may not be enough to get them to switch back when inflationary forces weaken.<\/p>\n<p><!-- \/wp:paragraph -->\u00a0<\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator --><\/p>\n<h3><!-- wp:paragraph --><strong>References<\/strong><\/h3>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->Megan Poinski \/ Epson. (2023).\u00a0<em>Nearly Three in Four Consumers Plan to Keep Buying Private Label<\/em>. [Online]. https:\/\/blog.epson.com\/enterprise\/nearly-three-in-four-consumers-plan-to-keep-buying-private-label\/. Last Updated: 28 February. Available at: https:\/\/blog.epson.com\/enterprise\/nearly-three-in-four-consumers-plan-to-keep-buying-private-label\/ [Accessed 13 March 2023].<\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e497406d542\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row standard_section \"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay\" ><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-t-w-inherits=\"default\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Dive Brief: Nine out of 10 shoppers say they are bargain hunting when grocery shopping. A total of 41% are visiting multiple stores to find the best deals, and cheaper...","protected":false},"author":5,"featured_media":8254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145,123],"tags":[147,148,146,124,142],"class_list":{"0":"post-8244","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-epson","8":"category-label-printer","9":"tag-c4000","10":"tag-colour-label-printer","11":"tag-epson","12":"tag-label-printers","13":"tag-labeling-solutions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Nearly Three in Four Consumers Plan to Keep Buying Private Label - Ahearn &amp; Soper | proVision WMS<\/title>\r\n<meta name=\"description\" content=\"Nearly Three in Four Consumers Plan to Keep Buying Private Label. 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